From the recent TVNZ Marketing Series hosted by the Exec Edge in partnership with the Wellington Chamber of Commerce is Dave Bassett's presentation on customer decision making. If you really understood how customers or clients made decisions, maybe you would do things a little differently. Learn how intuition plays a vital role in buying behaviour but also how predictable people really are. This new information will help you reposition your products, services and brands into a purchaser's 'must have zone'.
Brandnews
