The  BrandNew Team


Dave Bassett

Dave is the founder of BrandNew with over 30 years experience in the communications industry. He has an 'out of the square' strategic approach to developing potent brand communications and he has worked on some of the most significant public education and product launches in New Zealand, including; GST, Lotto, and The Americas Cup.

He enjoys non-fiction and he is writing his own world view of brands and consumer trends. Having hung up his squash racquet he can be found tempting trout or fruitlessly attempting to maintain his aging body at the local gym. His motto is 'keep learning'.


Ngareta Bassett

Ngareta is a founding partner in BrandNew. Her fresh approach to administration and client management brings greater efficiencies and value for both BrandNew and clients.

She has over 20 years experience in management and technology and has developed a number of proprietary online systems that enable BrandNew to offer a number of innovative services to global markets.


John McDonald

John is Creative Director with 18 years experience in Visual Communications. After studying Art & Design in the UK and working in London for 2 years as an Art Director and consultant, John's working life took him into lithographics in a pioneering flexographic pre-press outfit in NZ, giving him valuable skills in preparing projects for print. He then moved back into design as a broker and contractor, technical design assistant, production manager and ultimately working with advertising agencies, most notably 9 years at Saatchi & Saatchi Wellington.

John also is a keen musician, multi instrumentalist and singer.


Sue Bentley

Charged with looking after everything ‘financial’ Sue joined our team with a 20 year background in financial management for a wide range of companies in the property development, accountancy and retail sectors.  As Sue always says; “the buck stops here".

With two young sons at home life is never dull. She is a respected netball coach and loves a good spin session at her local gym, which offsets her very active social life.